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Business

Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs

Nielsen is looking to broaden its advertiser-direct relationships and push further into helping CMOs plan and allocate their media budgets.

  • Nielsen acquires DoubleVerify for $2.15 billion to enhance advertising data reliability.
  • Acquisition consolidates audience measurement and ad verification under Nielsen.
  • Critics warn of potential conflicts of interest and reduced market competition.

Business

The creative economy’s greatest competitive advantage

Today, most of the conversations about the future of the creative industries have focused on what technology will make possible. The more important question is what the future will require from the next generation of talent. Artificial intelligence is changing more than how creative work gets done.

Business

Your most expensive tech projects: The ones nobody questions

Right now, somewhere in your company, a renewal notice is waiting to be signed for a system nobody has seriously questioned in years. It will go through. Meanwhile, a new project that is a fraction of its size is being put through a business case, a steering committee, and a procurement review, defended line by line.

Business

Why AI can’t replace the creative struggle.

This spring, I sat at my desk to start my second novel. Instead, I got writer’s block. It’s a quaint affliction nowadays. Large-language models (LLMs) will generate five viable paths for a character in 10 seconds, making this torment feel almost elective.

Culture

Want to improve your sex life? Look to religion.

“Let him kiss me with the kisses of his mouth!” No, that isn’t the latest Heated Rivalry fanfiction — it’s the opening line of a 2,000-year-old erotic poem. Yes, in the middle of the Hebrew Bible, a text that has so often been weaponized to shame sexual desire, there is a collection of straight-up filth: […]

Tech

VC Jason Calacanis says having Starlink WiFi is more important than price, time, or route when he flies

Over 40 airlines have announced deals with Starlink and are racing to install the high-speed WiFi service that is becoming a must-have perk.

  • Jason Calacanis prioritizes Starlink WiFi over price, time, or route when choosing flights.
  • Zipair, a Japanese airline, has installed Starlink on all eight of its aircraft.
  • Over 40 airlines have partnered with Starlink for in-flight connectivity.
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