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Your most expensive tech projects: The ones nobody questions

Right now, somewhere in your company, a renewal notice is waiting to be signed for a system nobody has seriously questioned in years. It will go through. Meanwhile, a new project that is a fraction of its size is being put through a business case, a steering committee, and a procurement review, defended line by line. The larger the spend, the less anyone asks. I have spent my career around…

Your most expensive tech projects: The ones nobody questions

We haven't written up this one. Fast Company has the full story — the link below goes straight to it.

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Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs

Nielsen is looking to broaden its advertiser-direct relationships and push further into helping CMOs plan and allocate their media budgets.

  • Nielsen acquires DoubleVerify for $2.15 billion to enhance advertising data reliability.
  • Acquisition consolidates audience measurement and ad verification under Nielsen.
  • Critics warn of potential conflicts of interest and reduced market competition.

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