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The creative economy’s greatest competitive advantage

Today, most of the conversations about the future of the creative industries have focused on what technology will make possible. The more important question is what the future will require from the next generation of talent. Artificial intelligence is changing more than how creative work gets done. It is changing what employers expect from the people entering the workforce. According to PwC’s…

The creative economy’s greatest competitive advantage

We haven't written up this one. Fast Company has the full story — the link below goes straight to it.

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Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs

Nielsen is looking to broaden its advertiser-direct relationships and push further into helping CMOs plan and allocate their media budgets.

  • Nielsen acquires DoubleVerify for $2.15 billion to enhance advertising data reliability.
  • Acquisition consolidates audience measurement and ad verification under Nielsen.
  • Critics warn of potential conflicts of interest and reduced market competition.

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