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Beyond the AI race

How BRICS is helping the Global South harness technology to deliver better healthcare, protect livelihoods, and strengthen food security. Artificial intelligence is advancing at a breathtaking pace.

AI

Marketers face dilemma around rising bot and AI web traffic

Bot traffic is rising for e-commerce brands and interfering with retargeting strategies. But marketers are split on whether they should remain open to AI visitors or work harder to block.

  • Over half of web traffic now from bots and AI agents
  • Media companies struggle with scraped content for LLM tools
  • Some brands benefit from high-converting AI traffic
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