Apple’s New CEO Has a Hardware Event and an AI Problem
John Ternus has been Apple’s CEO for all of eight days, counting weekends, which I’m sure he worked. This coming Wednesday he headlines his first keynote, an event Apple has titled “Surprise and shine.” The press has already told us most of what’s on the slides. I’ll be listening for what isn’t. I’ve spent the […] The post Apple’s New CEO Has a Hardware Event and an AI Problem appeared first on…
Apple's CEO John Ternus is set to headline his first keynote event on Wednesday titled "Surprise and shine." Despite the hype, the event's content has already been leaked, with most of the details known to the press. Ternus inherited a company grappling with a $10 billion AI crisis, as reported in a recent article. Apple's AI strategy has been hindered by Google's Gemini models running under Siri and Apple Intelligence, which has yet to prove its effectiveness.
The company's hardware lineup for the fall features three premium iPhones, including a foldable device called the iPhone Ultra, with prices starting at $2,000. The standard iPhone 18 and 18e are expected in spring 2027, while wearables like the Apple Watch Series 12 and Ultra 4, as well as potentially new AirPods with cameras, are also rumored.
Apple's focus on device-centric strategies may not address the core challenge of building a sustainable AI business.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
