The Indian Express Group, OpenAI team up to improve experience for consumers

The Indian Express Group and OpenAI have announced a strategic collaboration aimed at improving consumer experiences with the Group's original journalism. This partnership will make Express Group publications more discoverable and engaging within ChatGPT, allowing users to access full articles through direct links when summaries or excerpts are displayed in response to relevant queries.

The initial collaboration will encompass content from The Indian Express, The Financial Express, and the Group's business properties, available in seven languages: English, Hindi, Marathi, Malayalam, Tamil, Bengali, and Gujarati.

Nandagopal Rajan, CEO of Indian Express Digital, emphasized the Group's distinctive position in Indian media, citing its legacy of agenda-setting investigations, news breaks, and diverse perspectives. He highlighted the partnership as a means to introduce readers to the extensive network of journalists and their rigorous reporting, all while maintaining clear attribution and a straightforward path to the original source. Rajan reiterated the Group's unwavering commitment to credible journalism and editorial independence.

Varun Shetty, Vice President of Media Partnerships at OpenAI, expressed appreciation for The Indian Express's acclaimed tradition of in-depth investigations and unbiased reporting. He stated that OpenAI aims to facilitate greater discovery of this work through AI, ensuring proper attribution and direct links. Shetty affirmed that OpenAI will not influence the Group's editorial decisions regarding story selection, production, or conclusions.

The collaboration will explore various ways OpenAI's technology can enhance reader experiences and workflow efficiency, encompassing archive discovery, research, data analysis, translation, reader services, and business operations. Any editorial application of these tools will adhere to the Group's standards, policies, and human oversight.

The partnership aligns with OpenAI's ongoing efforts to enhance the discovery of reliable information and develop responsible AI applications for publishers. It also contributes to creating new avenues for audiences to engage with original reporting across the globe.