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Report Unfolds $1bn Growth Opportunity as Investors Back Africa’s Beverage Business

Emma Okonji The inaugural New Pour Report 2026, which is based on 10 trends and over 15 data sources, has identified why capital is shifting toward Southern and sub-Saharan Africa

  • $1 billion growth opportunity identified in Africa's beverage industry
  • Ten trends shaping capital flow into global south's beverage market
  • Focus on building with African consumer at center and glocal brands
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