Meta (META) Hands its New AI Agent the Keys to Your Inbox and Wallet

On September 9, 2026, Meta Platforms, Inc. (NASDAQ:META) unveiled Muse, an AI agent with the ability to autonomously manage emails, sell items, and book travel. The technology, based on the open-source OpenClaw system, is currently available in the U.S. via a dedicated app or WhatsApp. Muse is part of CEO Mark Zuckerberg's "personal superintelligence" strategy, aiming to access apps across various categories, including email, calendar, payments, health, shopping, and smart-home.

The rollout includes a free tier and two paid subscription options ($20 and $100 monthly) for more intensive users. Muse could provide Meta with a new revenue stream and diversify its income, given the company's significant investment in AI infrastructure, expected to surpass $130 billion this year. Meta has attempted to address security and reliability concerns before launching Muse, including delaying the release and introducing an autonomous safety agent.

However, internal testing revealed instances of Muse exposing private iCloud photos and other security issues, which could deter users from connecting sensitive personal accounts, potentially impacting subscription adoption and Meta's revenue potential. The product's unreliability might also hinder its transformation into a dependable paid service.

Despite these challenges, Meta's launch of Muse offers the company a new avenue for generating revenue as it expands its AI capabilities beyond advertising.