Pandora opens world’s largest jewellery factory in Vietnam

Pandora, a Danish jewellery maker, has inaugurated its largest manufacturing plant outside Thailand in Ho Chi Minh City, marking a strategic move to enhance supply chain resilience and boost its global capacity. The $150-million factory, Pandora's fourth worldwide, will increase the company's overall manufacturing capacity by approximately 50% and will employ 7,000 workers upon completion.

The Vietnam plant, described as the world's largest fine jewellery crafting facility, will be capable of producing up to 60 million pieces of jewellery annually, currently contributing around 15% of the company's global capacity, which is projected to rise to a third by 2030.

Pandora sold 112 million pieces of jewellery in 2025 and has mainly manufactured its products in Thailand, where it operates three factories and is one of the country's largest private-sector employers. The new facility in Vietnam, built on a 7.5-hectare site, will support demand across Pandora's global business, aiming to reduce exposure to market fluctuations and diversify its product offerings, particularly in platinum-plated jewellery.

CEO Berta de Pablos-Barbier highlighted Vietnam's appeal due to its skilled workforce, rich jewellery-making tradition, robust infrastructure, and business-friendly environment. The facility, certified LEED Gold and powered solely by renewable electricity, will utilize only recycled silver and gold, and the company is exploring additional renewable energy sources, including on-site solar generation and potential partnerships for solar farms.