Denmark's Pandora opens world's largest jewellery factory in Vietnam

On October 1, Danish luxury jewelry brand Pandora inaugurated its largest manufacturing facility, a $150 million plant in Ho Chi Minh City, Vietnam. This marks the company's first production site in Vietnam and its fourth worldwide, as Pandora aims to diversify its manufacturing base and enhance supply chain resilience. The new factory, described as the world's largest fine jewelry crafting facility, will bolster Pandora's overall manufacturing capacity by approximately 50 percent and is projected to employ 7,000 workers once fully operational.

Currently, the company manufactures all its products in Thailand, where it operates three factories.

In 2025, Pandora sold 112 million pieces of jewelry. The new Vietnamese facility, capable of producing up to 60 million pieces annually, will account for about 15 percent of Pandora's global capacity when operational at full capacity by 2030. This expansion will support demand across Pandora's global business rather than catering to specific export markets.

Pandora CEO Berta de Pablos-Barbier announced the decision during an interview with Reuters, highlighting the company's commitment to the facility for the next decade. She emphasized that the investment is not driven by short-term market volatility but rather by a long-term strategy to integrate operations and mitigate risks. De Pablos-Barbier pointed to Vietnam's skilled workforce, rich jewelry-making heritage, robust infrastructure, and favorable business environment as key factors in choosing the location.

She also noted the plant's LEED Gold certification, which indicates it will operate solely on renewable electricity, with all silver and gold sourced being recycled. The company is exploring further renewable energy options, such as on-site solar generation and potential partnerships for solar farms.