Bibigo expands gimbap distribution across major US supermarkets
Bibigo, the flagship consumer food brand of CJ CheilJedang, is expanding distribution of its frozen gimbap (seaweed rice roll) across major U.S. supermarkets, capitalizing on surging demand for convenient Korean meals. CJ CheilJedang said Thursday that sales of Bibigo gimbap in the United States rose 59 percent during the January-July period from a year earlier, as its retail footprint more than…
Bibigo, the Korean food brand of CJ CheilJedang, is expanding its frozen gimbap distribution across major U.S. supermarkets. The company reported a 59 percent increase in sales of Bibigo gimbap in the United States from January to July compared to the previous year. This surge in sales has driven the frozen gimbap to become available at 4,734 stores, a 145 percent increase from 1,924 stores the previous year.
The retail footprint of Bibigo gimbap has more than doubled, with the product now sold at Kroger, Albertsons, Food Lion, Cub, Meijer, and other mainstream chains. CJ CheilJedang sees potential for gimbap to become a staple in everyday American dining, similar to how dumplings have become popular. The company highlights the portability of gimbap, as it is similar to convenient foods like sandwiches and burritos that do not require utensils for eating.
Bibigo gimbap also contains 12 grams of plant-based protein, positioning it as a healthy option for consumers.
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- Bibigo expands gimbap distribution across major US supermarkets koreatimes.co.kr
