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Paris Croissant taps former Samsung VP to drive global expansion

Paris Croissant, the parent company of global bakery giant Paris Baguette, has nominated Kang Shin-bong, a former Samsung Electronics vice president, as its next chief executive, turning to leadership with experience spanning consumer businesses, digital platforms and global operations as it seeks to reshape its business and find new sources of growth. Kang, who most recently led Samsung…

Paris Croissant taps former Samsung VP to drive global expansion

Paris Croissant, the parent company of the renowned Paris Baguette bakery, has appointed Kang Shin-bong as its new chief executive. The former Samsung Electronics vice president brings a wealth of experience in consumer businesses, digital platforms, and global operations to the role. His expertise spans strategy, e-commerce, platform businesses, and international operations, making him a strong candidate to drive Paris Croissant's global expansion and reshape its business.

Kang's career includes leadership positions at the Boston Consulting Group, eBay, Delivery Hero Korea, and Samsung Electronics. At eBay, he oversaw cross-border trading in the Asia-Pacific region and contributed to the growth of their international e-commerce business. At Delivery Hero Korea, he focused on organizational and operational changes while promoting business growth and management innovation at the Yogiyo food-delivery platform. At Samsung Electronics, he led the global operations.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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