How Tim Cook shaped Apple’s foldable iPhone, and what it may cost
On the eve of Apple’s special event, Bloomberg is out with a new report detailing the decade-long foldable iPhone development. The report highlights former Apple CEO Tim Cook’s involvement in the project. Plus, details on how much the foldable iPhone could cost. more…
On the eve of Apple's special event, Bloomberg released a new report detailing the decade-long development of a foldable iPhone. Former Apple CEO Tim Cook played a significant role in this project, pushing the hardware teams to accelerate work on the first foldable device. Cook's enthusiasm for foldable phones, which he noticed everywhere in Asia, led Apple to shift its focus from a foldable iPad to a foldable iPhone.
The initial target price for the foldable iPhone, known internally as the iPhone Ultra, was $1,999. However, rising component costs have shifted that goal to $2,199, with some larger-storage configurations potentially reaching $3,000. This is significantly higher than the current standard iPhone, which starts at $799, or the iPhone 17 Pro, which begins at $1,099.
Apple is set to unveil the iPhone Ultra at its upcoming event, with 9to5Mac present to cover the event in detail.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- A $2,000 foldable iPhone? What to expect from Apple's event this week thenationalnews.com
- Apple planned for $1,999 iPhone Ultra, but then the RAM crisis hit appleinsider.com
- iPhone Duo: Apple’s new foldable reportedly not named Ultra, plus price, colors, more 9to5mac.com
- New Product Event: First Foldable iPhone from Apple Expected handelsblatt.com
- Sources: Apple's first foldable will be called iPhone Duo, with prices starting at $2,000 for 256GB of storage and sales starting as early as October (Mark Gurman/Bloomberg) bloomberg.com
- Should You Buy a New iPhone From Apple, a Carrier or Unlocked? Here’s What to Know cnet.com
- How to watch Apple iPhone event live: Surprise and Shine mashable.com
- Here’s Samsung’s Advice for Apple and Its Upcoming Folding iPhone wired.com
