Tinder: Genug geswipt! Wie sich die weltgrößte Dating-App neu erfinden will
Mehr Menschen denn je suchen nach Liebe, Kontakten, Sex – und sind zunehmend frustriert vom Online-Dating. Tinder glaubt, endlich die Lösung gefunden zu haben. Und findet Nachahmer.
In the heart of San Francisco, Hillary Paine, the former product chief of Tinder, shares her own success story. She met her husband on Tinder, emphasizing the importance of human connection and referencing the app's role in her dating life. However, the statistics paint a different picture. According to the US thinktank Pew Research, only 12 percent of American online daters find a lasting relationship through their app, leaving the rest unfulfilled.
At peak times, Tinder users swipe around 1.75 billion times per day, deciding between potential partners and uninterested candidates. The company's own data shows that this method of getting to know someone is causing frustration, especially among the younger generation. A Forbes Health survey found that 79 percent of 14- to 29-year-olds are experiencing "dating app fatigue" and feeling burned out after using the apps.
Many are quitting. Despite this, Tinder refuses to give up. The swipe, they believe, should be replaced by something more substantial.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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