Tinder: Enough swiping! How the world's largest dating app wants to reinvent itself
More people than ever are looking for love, contacts, sex - and are becoming increasingly frustrated with online dating. Tinder thinks it has finally found the solution. And is finding imitators.
San Francisco. The woman who works on the future of Tinder found her husband on Tinder. One swipe to the right and the contact was established. That's how Hillary Paine tells it, at least, the former product manager of the world's largest dating app. Paine lives in Los Angeles and says: "There is nothing more important in our lives than human connection," referring to her own dating success.
However, this is not representative, according to statistics. According to the US think tank Pew Research, only 12 percent of American online daters find a long-term relationship thanks to their app. The rest go empty-handed.
At peak times, users swiped around 1.75 billion times per day, according to company information, deciding between potential partners and uninterested candidates. However, primarily the young generation is fed up with this type of getting to know each other: According to a survey by the specialist portal Forbes Health, 79 percent of the 14- to 29-year-olds surveyed report "dating app fatigue" and the feeling of being burned out after use.
More and more people are unregistering. This could become a real crisis for Tinder. However, the world's largest dating platform does not give up so easily. The swipe is now to be replaced - by the Spark.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
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