Tinder: Enough swiping! How the world's largest dating app wants to reinvent itself
More people than ever are looking for love, contacts, sex - and are becoming increasingly frustrated with online dating. Tinder thinks it has finally found the solution. And is finding imitators.
Hillary Paine, once the product chief of Tinder, the world's largest dating app, recounts how she met her husband through the platform. Sitting in Los Angeles, Paine asserts that "nothing is more important in our lives than human connection," citing her own success in finding love via Tinder.
However, she appears to be an outlier, as Pew Research indicates only 12% of American online daters found a lasting relationship through their app. The remainder seem to be going unsatisfied. Tinder's users swiped an estimated 1.75 billion times daily, decisively choosing between potential partners and uninterested candidates. Yet, the dominant generation is growing weary of this method of getting acquainted.
According to a Forbes Health survey, 79% of those aged 14-29 expressed "dating app fatigue" and a feeling of being burnt out after using the apps. An increasing number are logging off.
For Tinder, this could spell a genuine crisis. Yet, the platform isn't ready to give up so easily. The swipe, it seems, will soon be replaced by a spark.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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