Tinder: Enough swiping! How the world's largest dating app wants to reinvent itself
More people than ever are looking for love, contacts, sex - and are becoming increasingly frustrated with online dating. Tinder thinks it has finally found the solution. And is finding imitators.
In San Francisco, Hillary Paine, the former product chief of Tinder, the world's largest dating app, claims that she met her husband through the platform. She emphasizes the importance of human connection and acknowledges her own successful dating experiences on Tinder. However, statistics from the US-based think tank Pew Research indicate that only 12% of American online daters have found a lasting relationship through the app, leaving the majority disenchanted.
On peak times, users swipe an estimated 1.75 billion times per day, making decisions about potential partners and disinterested candidates. Yet, the younger generation is particularly frustrated with this method of getting to know people. According to a Forbes Health survey, 79% of people aged 14 to 29 have experienced "dating app fatigue" and feel burned out after using the apps.
Many are abandoning them altogether, which could potentially lead to a crisis for Tinder. Nevertheless, the company is not giving up on the swipe culture just yet. Instead, they aim to replace it with something new.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
