Denmark’s Pandora opens world’s largest jewellery factory in Vietnam
The factory will increase the company's overall manufacturing capacity by around 50% and is expected to employ 7,000 workers once it is fully operational.
Danish jewelry conglomerate Pandora inaugurated a $150 million manufacturing facility in Ho Chi Minh City, marking its maiden production site outside Thailand. The company, which sold 112 million pieces of jewelry in 2025, now expects its overall manufacturing capacity to rise by approximately 50% with the new Vietnam plant. Pandora, the world's largest jewelry brand by items sold, will see Vietnam account for around 15% of its global capacity initially, expanding to a third by 2030.
CEO Berta de Pablos-Barbier revealed that the Vietnam location was chosen due to its skilled workforce, rich jewelry-making heritage, robust infrastructure, and favorable business environment. The factory, sprawling across a 7.5-hectare site, will produce up to 60 million pieces annually and will be powered by renewable energy, utilizing recycled silver and gold.
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