Denmark's Pandora opens world's largest jewellery factory in Vietnam

On October 1, Danish jeweler Pandora inaugurated a $150 million manufacturing plant in Ho Chi Minh City, marking its largest factory and first outside Thailand. This Vietnam facility, Pandora's fourth globally, will boost the company's total manufacturing capacity by roughly 50% and is projected to employ 7,000 workers upon completion.

The brand, which sold 112 million pieces of jewelry in 2025, previously manufactured all its products in Thailand, where it owns three factories. The state-of-the-art plant, dubbed the world's largest fine jewelry crafting facility, can produce up to 60 million pieces annually. According to Pandora CEO Berta de Pablos-Barbier, Vietnam will supply around 15% of the company's global capacity by 2025, expanding to one-third by 2030.

The CEO emphasized that the factory is a long-term investment, not a short-term solution, and is designed to enhance operational efficiency and mitigate trade-related risks, such as potential US tariffs on Vietnamese-made goods. De Pablos-Barbier highlighted Vietnam's skilled workforce, rich jewelry-making heritage, robust infrastructure, and business-friendly environment as key factors in choosing the location.

The facility will contribute to Pandora's broader strategy to diversify its production, particularly in platinum-plated jewelry, and reduce reliance on silver prices. The plant is LEED Gold certified and will utilize only renewable electricity, with all silver and gold sourced being recycled.