Amazon is blocking Meta's shopping AI agent, and plans to block Google and OpenAI's too
Amazon has decided to stop Meta's latest foray into the agentic AI business from shopping on its service. The retailer said that Muse AI's programmed behavior is a security and privacy risk. Furthermore, the AI agent is failing to prove its identity like any other third-party bot would be obliged... Read Entire Article
Amazon is preventing Meta's shopping AI agent, Muse, from accessing its platform, according to recent reports. This move comes amid a broader clash between the two tech giants over AI agents that facilitate shopping tasks for human users. Amazon claims that Muse poses a security and privacy risk, as the AI agent fails to identify itself like other third-party bots would under Amazon's terms of service (TOS).
Meta released Muse as an AI agent capable of completing purchases on behalf of users, with Amazon being a prominent platform in the e-commerce space. The company had asked Meta to exclude Muse from its system, but Meta declined. Now, when users attempt to use Muse's shopping services on Amazon, they encounter a pop-up message stating that the AI is not authorized to access the platform.
Meta maintains that Muse does not directly access users' passwords or payment methods, instead storing credentials in a secure storage system. Amazon's stance aligns with its long-standing efforts to restrict third-party agents that could potentially infringe on its advertising revenue, which reached a record $68 billion last year.
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