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Amazon is preventing Meta's shopping AI agent, Muse, from accessing its platform, according to recent reports. This move comes amid a broader clash between the two tech giants over AI agents that facilitate shopping tasks for human users. Amazon claims that Muse poses a security and privacy risk, as the AI agent fails to identify itself like other third-party bots would under Amazon's terms of service (TOS).
Meta released Muse as an AI agent capable of completing purchases on behalf of users, with Amazon being a prominent platform in the e-commerce space. The company had asked Meta to exclude Muse from its system, but Meta declined. Now, when users attempt to use Muse's shopping services on Amazon, they encounter a pop-up message stating that the AI is not authorized to access the platform.
Meta maintains that Muse does not directly access users' passwords or payment methods, instead storing credentials in a secure storage system. Amazon's stance aligns with its long-standing efforts to restrict third-party agents that could potentially infringe on its advertising revenue, which reached a record $68 billion last year.
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