Hyundai Motor to roll out in-house driver-assist system in 2029
SEOUL: Hyundai Motor Group will launch vehicles equipped with its proprietary driver-assistance software in late 2029, two years later than planned, turning to Nvidia in the interim to accelerate deployment. The South Korean automaker will partner with the US chipmaker to roll out advanced driver-assistance systems (ADAS), known as Level 2+ and Level 2++, in 2028, a Hyundai executive said. The…
Hyundai Motor Group plans to introduce vehicles with its own driver-assistance software by late 2029, two years later than originally scheduled. The company will team up with Nvidia, a US chipmaker, to accelerate the deployment of advanced driver-assistance systems (ADAS), which are currently being referred to as Level 2+ and Level 2++ by a Hyundai executive. This shift highlights the difficulties Hyundai faces in creating autonomous driving software internally, a task that was initially planned for a late-2027 launch.
The delay has raised concerns about Hyundai's progress in the race to commercialize vehicle autonomy, particularly with Tesla and Chinese competitors. Park Min-woo, a Hyundai Motor Group president, clarified that the partnership with Nvidia is not a surrender of the company's destiny to the chipmaker. Instead, Hyundai will co-design the technology with Nvidia and utilize data from the system to train and improve its own software platform, called Atria.
Park, who is a former Nvidia executive, has taken the lead in strengthening Hyundai's partnership with the company.
Initially, Hyundai's vehicles will avoid expensive lidar sensors in favor of cameras, ultrasonic sensors, and radar. However, the automaker is contemplating lidar for its Level 3 automated systems, which allow hands-off driving under specific conditions. Park stressed the importance of sensor redundancy for safety, but did not disclose a timeline for Level 3 commercialization.
Hyundai and its affiliate Kia Corp, the world's third-largest automaker with annual sales exceeding 7 million vehicles, aim to leverage their large fleet to gather data for training their autonomous driving technology. According to Park, Hyundai anticipates surpassing competitors in accumulated driving data by 2033.
The collaboration between Hyundai Motor Group and Nvidia extends beyond autonomous driving to include artificial intelligence data centers and humanoid robots developed by Hyundai-owned Boston Dynamics.
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