Apple’s new boss starts with big gamble on costly first folding iPhone

John Ternus assumed leadership of Apple on his second week in the position, following Tim Cook's departure. At the company's annual product release event, Ternus unveiled Apple's first foldable iPhone, aptly named the Duo. This new device, the largest iPhone ever, boasts a book-style design and a starting price of $1,999 in the US, escalating up to $3,200.

UK prices commence at £1,999. Ternus described the Duo as "inspired by the iPad" and highlighted the folding features as "fluid and completely intuitive." The foldable phone's evolution from unfolded to folded form was emphasized to avoid resembling other foldable smartphones. Ternus, deeply involved in the project, stressed that the Duo aims to redefine the foldable phone experience.

The Duo's capabilities, including accessing private information on a user's phone for AI-enabled features, underscore Apple's commitment to a "private, intelligent personal hub." Despite potential challenges, such as the steep price and learning curve associated with foldable technology, the iPhone's market dominance and the integration of AI features signal Apple's confidence in the device's future success.