Apple to unveil iPhone 18 as foldable enters lineup

Apple is set to unveil its newest generation of iPhones, likely including a foldable model, at an event led by new CEO John Ternus. Ternus, who assumed leadership from Tim Cook on September 1st, faces the challenge of building upon Apple's reputation for successful products while also positioning the company to innovate further in the future.

Foldable smartphones have already been released by competitors like Samsung, Motorola, and Google, but Apple typically refrains from jumping on new trends prematurely. Forrester analyst Dipanjan Chatterjee noted that Apple typically waits for the technology to mature and gain market traction before entering the market and setting industry standards.

The iPhone 18 is expected to be priced higher than previous models due to components shortages. This upcoming release is also expected to showcase Apple's advancements in artificial intelligence, with a focus on enhancing privacy and user experience. Ternus' first keynote at Apple's Cupertino headquarters will set the course for his leadership, balancing the success of the current iPhone line with the need to disrupt the market with new innovations. The iPhone 17 series, which introduced an ultra-thin model last year, has performed well in sales.