Dubai's Onpassive Metro Station renamed Garmin under 10-year deal
The Onpassive Metro station on Dubai Metro's Red Line has been renamed Garmin Metro Station under a 10-year agreement, the Roads and Transport Authority (RTA) announced on Monday. From September through November 2026, the RTA will update the name of the station to Garmin Metro Station on all internal and external directional signage, digital systems and public transport apps. Onboard audio…
Dubai Metro's Onpassive station has been renamed Garmin Metro Station following a 10-year agreement between the Roads and Transport Authority (RTA) and global brand Garmin. The transition, set to unfold between September and November 2026, encompasses all directional signage, digital systems, public transport apps, and onboard audio announcements.
The renaming is anticipated to enhance metro users' experience during the gradual implementation phase. Situated on Dubai Metro's Red Line between Equiti and Business Bay stations, the bustling junction accommodates commuters heading towards Al Quoz Industrial area, Kite Beach, Oasis Mall, and Times Square Centre. The station was initially christened Noor Bank in 2010, after its original naming rights holder.
Subsequent rebrandings ensued, with Al Safa following in 2020, and Onpassive assuming the naming rights in January 2023. RTA, which pioneered the Dubai Metro Station Naming Rights Initiative in 2009, anticipates this collaboration to bolster brand visibility and credibility, emphasizing the initiative's role in advancing the Dubai Economic Agenda by fostering private-sector engagement.
Dubai Metro Station Naming Rights serve as an avenue for investors to amplify brand presence, ensuring exposure to millions of residents and visitors through various touchpoints.
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