iPhone Ultra will be the star of Apple's 'Surprise and Shine' event, but all eyes will be on John Ternus
Apple's "Surprise and Shine" event on September 9 is the moment you'll learn if Apple built a folding phone, but, more importantly, we'll finally learn about John Ternus' CEO style.
John Ternus, Apple's newest CEO, will take the spotlight at the company's "Surprise and Shine" event, scheduled for September 9th at Apple Park in Cupertino, California. This marks Ternus' first major keynote, as he has never led a major Apple presentation. Despite this, Ternus, a 25-year Apple veteran, is expected to seize the opportunity to showcase his leadership skills and bring a fresh perspective to the anticipated product lineup.
The event is expected to focus on Apple's long-rumored folding iPhone, the iPhone Ultra, as well as the iPhone 18 Pro and iPhone 18 Pro Max, which will be absent from the lineup. Other highlights include the AirPods 5 with active noise cancellation, the Apple Watch Series 12 with continuous heart rate tracking, and the Apple Watch Ultra 4 with a new S Chip and blood pressure monitoring.
Additionally, a 4K TV box with an A18 Chip and more RAM for AI support, and a potential HomePad combo device with robotic elements will be unveiled. The keynote presenter's approach will be crucial in determining how Apple integrates AI across its product range while maintaining privacy and addressing concerns about resource usage and data centers.
TechRadar's Lance Ulanoff notes that Ternus, who is known for his charisma, may choose to stay on stage to explain Apple's new products in depth, or he might delegate the product launch walkthroughs to product-launch videos. Regardless of his approach, all eyes will be on Ternus as he attempts to make his mark as Apple's CEO and solidify his leadership in the tech industry.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.