Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules
Apple said it introduced that feature to allow users to control whether to grant apps permission to track their activity across other companies' apps and sites.
A £2.7 billion lawsuit has been filed in the UK against tech giant Apple by app developers, alleging the company abused its power with its App Tracking Transparency rules, which were introduced in 2021. The lawsuit, brought on behalf of the developers, claims that the feature imposed stricter requirements on third-party app developers compared to Apple's own services, granting Apple an unfair advantage in its advertising ecosystem.
Ann Pope, a former senior official with Britain's Competition and Markets Authority, leads the legal action, stating that the policy has caused significant harm to businesses reliant on Apple as a gatekeeper. Apple maintains that its App Tracking Transparency feature is designed to grant users control over app tracking permissions, asserting it complies with the same requirements as other developers.
The lawsuit follows investigations in Europe, including a recent agreement between Apple and German regulators to adjust rules on app developer use of personal data for targeted advertising. Similar probes are underway in France, Italy, Poland, and other countries.
Written by urgent.news from Hindustan Times - World News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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