Apple faces £2bn UK lawsuit over app tracking rules

Apple is currently embroiled in a £2 billion lawsuit in the UK, brought forth by app developers against the tech giant. The controversy centers around Apple's App Tracking Transparency (ATT) rules, which were introduced in 2021. The lawsuit alleges that Apple is abusing its power and imposing stricter restrictions on third-party apps compared to its own services, thereby giving Apple an unfair competitive advantage in the advertising ecosystem.

Former senior official Ann Pope, leading the lawsuit, claims that the ATT policy has caused significant harm to businesses reliant on Apple's platform. Pope emphasized the importance of fair rules and compensation for the losses incurred by British companies. Apple has defended its ATT feature, stating that it provides essential privacy protections.

The issue has been the focus of investigations in various European countries, including Germany, France, Italy, Poland, and France.