Apple faces yet another lawsuit over App Tracking Transparency, with a twist
While Apple has long used privacy as a selling point for both its hardware and services, I do wonder whether it now regrets introducing one privacy measure: App Tracking Transparency (ATT). For something with rather limited scope, it sometimes feels like scarcely a month goes by without a new antitrust lawsuit or regulator challenging it. A third ATT lawsuit is being brought in the UK – this one…
Apple faces yet another lawsuit over its App Tracking Transparency (ATT) policy, this time in the UK with a twist. The £2 billion ($2.7 billion) lawsuit, filed at London's Competition Appeal Tribunal, accuses Apple of abusing its power to unfairly impose greater restrictions on third-party app developers. While Apple claims its rules are consistent, as its own apps don't request ATT permission, the third-party apps are required to do so.
The lawsuit, brought on behalf of app developers by Ann Pope, a former senior official with the Competition and Markets Authority, alleges significant harm to businesses dependent on Apple as a gatekeeper. Pope said the company's policy "resulted in very significant harm to businesses that depend on Apple as a gatekeeper" and called for fair rules to compensate the losses suffered by British companies.
Apple has faced three previous complaints to the UK regulator, with the first one resulting in loss but the second still ongoing.
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Also reported by 4 other outlets
- Apple faces £2bn UK lawsuit over app tracking rules investing.com
- Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules economictimes.indiatimes.com
- Apple faces £2bn lawsuit over implementation of App Tracking Transparency framework gamesindustry.biz
- Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules channelnewsasia.com
