Apple faces £2bil lawsuit in UK over app privacy feature
UK app developers claim Apple’s privacy rules gave its own services an unfair advantage, causing significant losses.
A £2 billion lawsuit has been filed against Apple by UK app developers in the UK, alleging the company gave its own advertising services an unfair advantage. The Competition Appeal Tribunal heard the claim brought by law firm Hausfeld, which centers around Apple's App Tracking Transparency (ATT) system. Introduced in 2021, ATT requires apps to obtain user consent before tracking activity across other apps and websites.
Hausfeld argues the system was unfairly designed, imposing stricter requirements on third-party developers than Apple's own services. This left UK developers struggling to adapt their business models, resulting in significant losses, according to Hausfeld. Similar investigations are underway in France, Germany, Italy, Romania, and Poland over the ATT system.
Apple defends the feature, stating it is designed to give users control over app tracking, and that the company is bound by the same requirements as other developers. The company is disputing the allegations made in the lawsuit.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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