Apple facing $2.7 billion UK lawsuit over ’unfair’ app tracking rules

Apple is facing a £2 billion ($2.7 billion) lawsuit in London, filed on behalf of app developers. The suit alleges that Apple's App Tracking Transparency feature, introduced in 2021, unfairly imposes stricter requirements on third-party app developers compared to Apple's own services. This gives Apple's advertising ecosystem a competitive advantage, according to the plaintiffs.

Ann Pope, a former senior official with Britain’s Competition and Markets Authority leading the lawsuit, claims the policy has caused significant harm to businesses reliant on Apple's platform. Pope emphasized the importance of protecting the rights of British businesses and ensuring fair rules from Apple. Apple did not immediately comment on the lawsuit, which is part of ongoing investigations into the App Tracking Transparency feature across Europe.