Saudi Alzheimer's charity launches 'Stay Aware, Don't Get Lost' campaign for World Alzheimer's Month

The Saudi Alzheimer's Disease Association has initiated its annual awareness campaign, dubbed "Stay Aware, Don't Get Lost," in September to coincide with World Alzheimer's Month. This year's initiative, launched on Tuesday, emphasizes prevention, brain health, and memory protection, alongside raising public consciousness about daily practices that enhance physical and mental well-being.

The Saudi Alzheimer's Disease Association collaborated with Alzheimer's Disease International to promote brain health at all life stages, focusing on lifestyle factors that can be improved and encouraging the community to adopt habits that benefit brain function and memory.

The campaign encompasses educational sessions on healthy practices, memory preservation, balanced nutrition, sleep hygiene, physical and mental exercises, and provides information about Alzheimer's disease, its symptoms, and guidance for caregivers. Throughout September, the association will disseminate information through various media, including educational materials, interactive booths, FAQs, lectures, and meetings, as well as films and documentaries. The aim is to make the information accessible to all segments of society.

Partnerships with over 400 entities from diverse sectors, including government, private, nonprofit, health, academic, and community organizations, will facilitate community engagement and spread awareness about disease prevention and early symptom recognition. Interested individuals can join or participate by visiting https://alz.org.sa/ or using the hashtag #StayAwareDonTGetLost to share stories, photos, or comments.