France targets Shein and Temu with fast fashion fines
France started imposing penalties on the extreme end of fast fashion on Tuesday to try to curb a surge in sales of cheap clothing sold by e-commerce sites including Shein and Temu.
France has implemented penalties for fast fashion retailers, including Shein and Temu, as part of a law passed in June aimed at addressing environmental concerns from overproduction. These penalties range from €0.25 to €12, depending on the product, and are calculated based on various factors such as the number of products sold, their prices, and their repairability.
The French penalties, which are expected to increase further from 2030, are calculated using a formula that takes into account these factors. European retailers such as Zara and H&M are not expected to be impacted by the new regulations. China's commerce ministry has criticized the French law as discriminatory and a potential violation of WTO principles.
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