Good Good Golf's very bad, bad week amid backlash over Callaway ad

Good Good Golf has faced significant backlash over a controversial online video ad that depicted violence against women. The ad, co-branded with golf equipment manufacturer Callaway, showed a male golfer shoving a female golfer to the ground as she reached for his driver. The ad, which was taken down, sparked accusations of sexism and made light of violence against women.

Both Good Good Golf and Callaway apologized for the ad, but critics argue that the initial apologies were insufficient. Patrick Riccards, a crisis communications expert, noted that the companies should not claim they did not thoroughly vet the ad, as they approved, produced, and released the offensive content. Callaway CEO Chip Brewer apologized for the ad, stating that Good Good Golf had produced the spot, which Callaway then approved.

The PGA Tour also announced that it will no longer sponsor a tournament featuring Good Good Golf in November. Good Good Golf, launched as a YouTube channel in 2020, has since grown into one of the largest content creators in golf, featuring eight men and four women. The company's co-founders have since expressed regret over the ad, with one co-founder stating that it is "not what we stand for."

The company plans to donate proceeds from the campaign that sparked the controversy to an organization that supports women.