Callaway drops golf brand over sexist video row
Golf club manufacturer Callaway ends its partnership with content creator Good Good with immediate effect and donates $1m to women's charity after promoting advert that shows a woman being pushed over.
Golf manufacturer Callaway has ended its partnership with content creator Good Good over a sexist video featuring a woman being pushed to the ground. The video, created by Good Good and published by Callaway, drew widespread criticism for making light of violence against women. Both companies removed the advertisement and issued apologies.
Good Good, which Callaway has worked with since 2023, also canceled its sponsorship of a PGA Tour event in Austin, Texas. Callaway acknowledged its content review process was insufficient and donated $1 million to organizations combating violence against women. The company stated that violence against women is unacceptable and has taken internal corrective actions to prevent similar incidents.
Good Good's CEO expressed the company's commitment to rebuilding trust with the PGA Tour and learning from the situation.
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