Callaway Golf cuts ties with Good Good Golf over driver ad backlash

Callaway Golf has ended its partnership with brand sponsor Good Good Golf after backlash erupted over an advertisement featuring a man violently pushing a woman to the ground. The company announced the termination of the agreement on Thursday via an Instagram post, revealing it would donate $1 million to organizations combating violence against women.

In the advertisement, Garrett Clark — Good Good Golf’s co-founder — was shown pushing professional golfer Alexis Miestowski to the ground and uttering, "Do not touch my new driver." Good Good Golf also announced on social media that it was stepping away as the title sponsor of a PGA Tour event scheduled for the fall. The company expressed a commitment to learning from the situation and regaining trust.

Clark released a video apologizing for his role in the ad, acknowledging that the concept was "super dumb" and that the ad was "terrible." Earlier this week, both companies issued separate apologies for the advertisement, which was removed shortly after its posting. Callaway CEO Chip Brewer stated that the company made a mistake and was taking the matter very seriously, with ongoing investigations to prevent future occurrences.

Good Good Golf, which originated as a YouTube channel, has grown into a prominent media organization, attracting significant investment from backers such as Peyton Manning’s Omaha Productions. The brand has gained popularity among young recreational golfers, with top professional golfers like Bryson DeChambeau leveraging YouTube for content creation and collaborations with celebrities.