Tukaram Mundhe ‘not targeting’ SRK, Ajay Devgn with FDA notice: ‘It’s their responsibility’

Maharashtra Food and Drug Administration Commissioner Tukaram Mundhe has clarified that his recent show-cause notices for SRK, Ajay Devgn, and Tiger Shroff are not targeting the celebrities for publicity. The notices were issued due to surrogate advertising of a banned pan masala brand, Vimal Elaichi, which the brand was promoting through the actors.

According to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the responsibility lies with both the advertiser and the endorser of the product. Mundhe emphasized that celebrities are also held accountable for promoting prohibited products, as per the regulations. The FDA has given the actors 15 days to respond and remove the promotional content from their platforms, warning of further action if compliance is not achieved.