Watch: The man behind Maharashtra’s FDA crackdown: Tukaram Mundhe
Tukaram Mundhe, Maharashtra’s Food and Drug Administration Commissioner, is leading an aggressive crackdown on food safety violations across the state. From raids on restaurants and food outlets to action against adulteration and unsafe practices, Mundhe’s enforcement drive has drawn widespread attention.
Maharashtra Food and Drug Administration Commissioner Tukaram Mundhe has clarified that his recent show-cause notices for SRK, Ajay Devgn, and Tiger Shroff are not targeting the celebrities for publicity. The notices were issued due to surrogate advertising of a banned pan masala brand, Vimal Elaichi, which the brand was promoting through the actors.
According to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the responsibility lies with both the advertiser and the endorser of the product. Mundhe emphasized that celebrities are also held accountable for promoting prohibited products, as per the regulations. The FDA has given the actors 15 days to respond and remove the promotional content from their platforms, warning of further action if compliance is not achieved.
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