La Newyorkina, la granola asturiana que nació de un mal desayuno en Nueva York
La marca creada por Pelayo Pérez en el obrador de su bar de Oviedo hace 10 años ha aportado una dimensión nueva a la forma de entender la primera comida del día. Una que combina lo saludable con lo delicioso, y que ya vende en más de 20 países y factura 3,5 millones de euros
Pelayo Pérez had a disappointing breakfast in New York, consisting of uninspiring pastries and juice. He asked for alternatives and was directed to a small café in a nearby alley.
There, he tasted homemade granola for the first time. This experience later inspired him to create La Newyorkina, a Spanish granola brand.
The brand's origin story is rooted in Pérez's personal experience, as reported by El Pais English and El Pais.
Brief written by urgent.news from El Pais English, El Pais — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.