La Newyorkina, the Spanish granola brand inspired by a bad breakfast in New York
Created by Pelayo Pérez in the bakery behind his Oviedo bar a decade ago, the brand has helped reshape the way Spaniards think about breakfast. Combining healthy ingredients with indulgent flavors, it now sells in more than 20 countries and generates €3.5 million in annual revenue
Pelayo Pérez had a disappointing breakfast in New York, consisting of uninspiring pastries and juice. He asked for alternatives and was directed to a small café in a nearby alley.
There, he tasted homemade granola for the first time. This experience later inspired him to create La Newyorkina, a Spanish granola brand.
The brand's origin story is rooted in Pérez's personal experience, as reported by El Pais English and El Pais.
Brief written by urgent.news from El Pais English, El Pais — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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