Shah Rukh Khan, Ajay Devgn, Tiger Shroff issued notice by FDA over tobacco ad

The Food and Drug Administration (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for violating the Food Safety and Standards Act (FSS Act) by advertising a chewing elaichi brand, Vimal Elaichi, which is deemed to be surrogate advertising for a prohibited product, Vimal Pan Masala. The FDA is part of an intensified crackdown on tobacco-related products, and the notices were sent to the actors at their respective residences in Mumbai.

The Maharashtra FDA is coordinating with the police to invoke the Maharashtra Control of Organised Crime Act (MCOCA) in cases involving organized networks dealing in banned products. The notices highlight the actors' potential role in promoting prohibited substances, as their association with the brand could be seen as indirect endorsement.

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