Shah Rukh Khan, Ajay Devgn, Tiger Shroff get FDA notices over chewing elaichi ads

Three prominent Bollywood actors, Shah Rukh Khan, Ajay Devgn, and Tiger Shroff, have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their involvement in a recent advertisement for Vimal Elaichi. The FDA has expressed concerns that the advertisement may be considered an indirect or surrogate promotion of prohibited pan masala and tobacco-related products.

The warning, issued on August 11, is seen as a final notice to the actors, who are asked to cease promoting the advertisement and remove it from their official social media and digital platforms. The FDA has also requested details of the endorsement agreements, campaign briefs, product information, and other details related to the advertisement.

The actors have been given 15 days to respond with written explanations and supporting documents, or they risk facing further enforcement actions. This action follows a previous prohibition order issued by the Maharashtra Food Safety Commissioner on July 13, which covers prohibited tobacco, nicotine, and areca-nut-based food products.