Pandora CEO says new jewellery collections drive growth

London - Pandora's new jewelry collections are boosting the company's growth, according to CEO Berta de Pablos-Barbier in an interview on Thursday. Despite weak consumer sentiment in the U.S., de Pablos-Barbier explained that the company's distinctive new releases are resonating with customers and driving sales. De Pablos-Barbier, who assumed her role as CEO since January 1 and previously served as chief marketing officer, highlighted the success of Pandora's approach to creating unique and appealing collections.

Recently, Pandora announced a revised 2026 profit outlook, attributing the improvement to US tariff refunds. The company also reported stronger-than-expected second-quarter sales. The impact of extreme heatwaves across Europe was evident as shoppers moved away from traditional in-store shopping and turned to online purchases, de Pablos-Barbier noted. "We saw a disproportional increase versus last year on e-commerce, so I think people stayed in their home and decided not to go out on the street," she stated.

As part of a new design initiative, Pandora unveiled the Wonders line in July during Paris's Haute Couture week. The collection showcases pearl charms in the shapes of a frog, a pufferfish, or a mushroom. Comparable sales in Europe and North America declined in the second quarter, but Pandora's overall organic growth of 3% exceeded the analysts' expectations of 2%.

In the U.S., Pandora's largest market, de Pablos-Barbier pointed out that consumer sentiment remains weak due to the Iran war and economic uncertainty, which have reduced individuals' inclination to spend.