Pandora CEO says new jewellery collections drive growth

Pandora's CEO, Berta de Pablos-Barbier, attributes the company's growth to its new jewelry collections, despite weak consumer sentiment in the US. The CEO, who has held her position since January, noted that the company's introduction of distinctive collections has been successful in driving growth. This comes as Pandora raised its 2026 profit outlook due to US tariff refunds and reported stronger-than-expected second-quarter sales.

Extreme heatwaves across Europe this summer have affected store traffic, causing customers to shift towards online shopping. De Pablos-Barbier explained that the company observed a disproportionate increase in e-commerce sales compared to the previous year, as people opted to stay at home instead of going out. A new design drive is underway, with the Pandora Wonders line launching in July during Haute Couture week in Paris. This line features pearl charms shaped like a frog, a pufferfish, or a mushroom.

Comparable sales in Europe and North America declined in the second quarter, but Pandora's overall organic growth of 3% surpassed analysts' expectations of 2%. In the US, the biggest market for Pandora, consumer sentiment remains weak due to the Iran war and economic uncertainty, which have led to a reduction in people's willingness to spend.