Google takes on AirTag with the new $29 Pixel Tag
Google’s new Pixel Tag taps into its Find Hub network to help users track lost keys, bags, and other items.
On Wednesday, Google unveiled its response to Apple's AirTag at the Made by Google 2026 event. The new product, called the Google Pixel Tag, is priced at $29 per unit, with a four-pack available for $99. The Pixel Tag aims to help users keep track of their valuable items using Google's Find Hub network, which borrows data from Android devices worldwide.
Like Apple's AirTag, the Pixel Tag also utilizes Bluetooth and Ultra Wideband technology for precise locating, although it does not incorporate NFC functionality. The Pixel Tag boasts a user-replaceable CR2032 coin cell battery, similar to the AirTag, providing up to a year of battery life. The device is designed for attaching to everyday items like keychains and bags, and it will be available for purchase on November 11, 2026.
The Pixel Tag is distinguished by its elongated, slimmer design, measuring 1.1 inches wide by 1.8 inches high, and is 0.2 inches thick, which is thinner than the AirTag's 0.31 inches. Both products share the same IP67 rating for resistance to splash, water, and dust, allowing them to withstand submersion in up to 1 meter of water for 30 minutes.
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