OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms

OpenAI announced on Tuesday the launch of a new feature allowing businesses to claim and manage their profiles within ChatGPT. This tool, called Business Hub, enables companies to verify their presence, update essential information, and add product feeds with pricing and availability. Additionally, the Business Hub provides aggregated insights such as mentions, views, and website clicks.

Another feature, Business Agents, allows users to engage in conversations with an agent representing a business, enabling them to inquire about products or services. Currently, this feature will be rolled out to eligible e-commerce and online service businesses in the United States.

OpenAI reassures that it does not share users' conversations or Business Agent chats with the businesses. Insights are only accessible when there is sufficient conversation or interaction data above specific thresholds. Businesses have the option to sponsor their Business Agent, which can then serve as the destination for ChatGPT Ads, with sponsored placements clearly labeled.

Existing OpenAI Enterprise customers and advertisers can collaborate with their OpenAI representative to claim their business. Meanwhile, Shopify merchants can connect their stores through the Business Hub or the Shopify admin interface.