ChatGPT is getting verified AI ‘Business Agents’

ChatGPT is introducing verified AI "Business Agents" that represent companies and can assist with tasks such as comparison shopping. These agents are part of a suite of business-oriented features being rolled out in ChatGPT's beta version. The feature will initially be available to select e-commerce and online service businesses in the United States.

When a user engages with a Business Agent, they can inquire about the company's offerings and ask follow-up questions, such as comparing two products. Businesses have the ability to define an agent's instructions and provide relevant context so the agent can offer accurate responses. Chats with these agents will be distinctly labeled and separate from the primary ChatGPT conversation.

To ensure users know they are conversing with an agent representing the actual business, companies can "claim" their organization and undergo verification through the Business Hub feature. OpenAI has not disclosed the specifics of their verification process due to varying requirements for different businesses. However, the Business Hub will enable companies to monitor metrics like mentions in ChatGPT responses and top "discovery topics" where their business is referenced.

In a press release, OpenAI stated that this announcement represents a first step in integrating businesses more deeply into ChatGPT. The company aims to provide precise business information, useful insights, and conversations that help users make well-informed decisions. As the platform develops, OpenAI plans to explore further ways for businesses to interact with customers—either directly or through agents—within ChatGPT and beyond, with the ultimate goal of enhancing ChatGPT's utility for individuals making decisions and offering new opportunities for businesses to grow.