OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US ecommerce firms

OpenAI has launched a beta suite of business-focused features within ChatGPT, including a Business Hub that allows companies to claim and manage profiles. Through this hub, enterprises can verify their organizations, update information regarding their products and services, and access limited insights such as profile views, website clicks, and business mentions.

The rollout includes the introduction of specialized Business Agents, which represent brands and can assist users with tasks like comparison shopping. These agents allow users to ask follow-up questions about specific offerings and differences between products. According to The Verge, this feature is initially available to eligible e-commerce and online service businesses in the US.

To ensure clarity, OpenAI states that chats with these agents will be clearly labeled and kept separate from a user's main ChatGPT conversation.

Brief written by urgent.news from Economic Times Tech, TechCrunch, Techmeme, The Verge, Times of India — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.