Stop portraying Africa as investment risk, Afreximbank president urges media

African Export-Import Bank (Afreximbank) President Dr George Elombi has warned that negative media coverage of Africa perpetuates the misconception of the continent as a high-risk investment destination. This, Elombi argues, could deter both local and foreign investors, undermining economic opportunities. Speaking to ARISE News, the Afreximbank head urged journalists to highlight Africa's positive developments, highlighting that such coverage could reshape perceptions of the continent's economic potential and entrepreneurial capacity.

He pointed to the Dangote Refinery as an example, noting how major investments could help change perceptions of Africa. Elombi stressed that the negative media narrative not only affects foreign investors but also African investors themselves, who view their home countries as risky investment destinations. He called for a shift in the media's focus, urging greater visibility for Africa's positive developments to influence investment decisions and the continent's economic prospects.