Stop portraying Africa as investment risk, Afreximbank president urges media

Dr. George Elombi, the President of the African Export-Import Bank, has cautioned that negative media coverage of Africa could foster the belief that the continent is an inherently high-risk investment location. This perception could deter both local and foreign investors, Elombi argued, emphasizing the need for journalists to highlight the continent's positive developments.

He made these remarks during an interview with ARISE News. The Afreximbank head warned that continuous negative coverage could lead investors, including Africans, to view Africa as a permanently risky destination. He suggested a dialogue with journalists to alter the narrative, stating, "And have a chat with the Nigerian press corps."

Elombi highlighted that the negative image was not limited to foreign investors, as many Africans also viewed their home countries as risky investment destinations. He warned that such perceptions could increase borrowing costs for African countries, leading to higher interest rates. To counteract this, Elombi urged the media to focus on Africa's positive developments, emphasizing that the continent's portrayal can significantly impact investment decisions and its economic prospects.